Articles play a crucial role in the internet marketing arena. Although it is easy to write articles on your favorite subjects, you need to follow certain guidelines that can make article marketing successful. Amateur writing will certainly not bring in any traffic to your website; however if you follow the tips given below you can make your articles work for you.
The key to success in article marketing is originality. Many internet marketers take it for granted and try to use duplicate content already available in the internet. This is one of the greatest blunders that results in failure of article marketing. Not only readers but also search engines love fresh content.
This is why the phrase ‘content is king’. Keyword stuffing is yet another blunder committed by non-professional writers. Inexperienced writers often forget the target audience and optimize the article for search engine making it even worse!
Always provide fresh news and new ideas in a readable fashion. Remember that your target audience will have to interact with the article rather than just reading it for information. Place a few relevant links that leads them to your website. Do not forget to add authenticity by linking to other authentic websites on the subject. It is a good idea to follow the inverted pyramid structure in your article. That is, place the important points or conclusion first and then elaborate on the subject. This will make the reader to stick on to the article for a longer time.
Although flowery language and euphemism is truly a grand style in academic writing, this style of writing seldom works for the web, in fact it scares away your readers. You should never forget that internet readers only scan the page for information and no word by word reading is done in 99% of internet reading. State your ideas straight and let your language be simple. The literacy of web visitors vary widely and you cannot expect a web visitor to sit with a dictionary or thesaurus to find out what you are trying to explain. If you follow the above tips your article marketing will be highly