How To Do SEO For An App

Creating a website and populating it with ads was once the best way to earn lots of money quickly and to make a living online. Today that’s still a viable source of income, but it’s gotten a lot harder to stand out among the crowd while many other new methods have popped up that are in many ways easier. One such method is building an app. Apps represent the current ‘gold rush’ for SEO users and a quick and easy way to make a lot of money if you have some basic coding skill and business nous. Unlike a website they can start earning you cash overnight, and potentially they have no real ‘cap’ in terms of how high you can soar.

But all the SEO skills you developed and all the web design you learned is not wasted on apps. If you do choose to dip your toe in this fertile water, then you’ll find that a background in webmastery can actually give you a distinct disadvantage. It just requires a little adaptation. Read on to learn how to do SEO for your new million-dollar app idea…

Understand the Store

SEO efforts

 

When you promote a website you will mostly be looking at Google for your SEO efforts. While Google still plays a role in promoting apps though, a different search engine will also come into play: the one built into the app store (be that the Play Store, the Windows Market or iTunes). These are search engines just like Google, and you can use many similar strategies to get to the top – choosing the right keywords for the name of your app (high search volumes and low competition) and using useful terms in your description. In fact the main difference is that this ‘search engine’ is a lot less advanced and nuanced than Google meaning you can use much more on-the-nose methods to get your app to the top of the SERPs. Want to be the top result for ‘Dinosaur Facts’? Then call your app ‘Dinosaur Facts’.

External Links

External Links

External links are an important factor in regular SEO, but they won’t do much for your listing in the app store. The equivalent then is to get your app listed as ‘similar apps’ to another popular product (‘users also installed’). One way to do this is by using smart keywords, but another is to simply release your app multiple times under different guises. Once you’ve built the framework for your app, a little iteration can differentiate it enough to launch as a separate product (such as ‘Prehistoric Facts’) and this can then be used to promote your other apps. Just make sure you don’t dilute your offering or settle for lower quality.

Create a Website

Create a Website

Like any product or service, your app needs a website from which you can promote it. This will help people to find your app who aren’t already shopping in the app stores, and that can send a lot more business your way. Create a site then that showcases your app and explains it, then use traditional SEO and social media marketing to drive traffic there. Better yet, create a blog where you can write about all the latest updates to your app and where you can respond to user comments and suggestions.

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