How to Use Social Media to Fuel Your Sales Funnel

The most powerful tool of internet marketing is the social media as it attracts millions of viewers every minute. Social media is not just about updates, friends, photographs and links, in this era of time it has a developed into a significant medium in the industry of online marketing. Marketing through social media is the best way to understand the demands and requirements of the public. However the difference in the perceptions of the marketers has aroused many questions about the significant importance of social media in internet marketing.

Marketing on Social Media – Boon or Bane

Some marketers believe online marketing through social media is a boon while others agree that it is a bane. The marketers who believe understand the value of social media and use it properly to advertise and promote their business online attracting thousands of customers as well as attaining huge return on investments. As for the later group, they lack the knowledge of efficiency of marketing through social media and hence fail to use it to gain return on investments. More often people are just access social media as a part of their personal habits unaware of the fact that it’s beyond friendly interactions and has more important and exclusive features. However it is essential to understand the proper use of social media for promotion and huge return on investments.

Concentrate on Content Marketing

marketing through social media

Social media does not sell products or in other words it does not act as a shop. However it helps in the promotion of the brand, products, services and company’s identification through pages and communities. Social media can be utilized efficiently by interactions among the people about the brand and the products. Concentrate on content marketing as suggested by initiating and involving in various conversations with group of people. These activities will lead to the reception of ideas and opinions and expand the scope of improvement and generate profit.

The work of the marketer is almost done if the large number of audience turns themselves into subscribers and follows each update of the product and company’s services away from the social media. Through emailing various newsletters and inviting the fans to the webinars would increase their knowledge as well as interest in buying the product and availing the services frequently. This is the core step to increase sales of the business through providing the customers wider platform of transparency of the services and quality.

 Inspire the Audience to Attend Webinars

Converting webinar attendees into customers is an easier approach to increase sales as marketers who have effective traits are capable of converting large percentage of attendees into customers. With every webinar, the number of customers increases increasing sales simultaneously. With the help of social media software programs one can attract new followers after seeding the content.

9 Comments

  1. Nirmala says:

    Very nice post Shameem :)

    Yeah, agree with the concept of the writer as the social presence is important for internet marketing.

    I always concentrate on my blog content and accepting webinar views too.

    Good writeup by the guest author and thanks shameem for publishing it :)
    Nirmala recently posted…Useful Twitter Tools To Expand Social Networking PerformanceMy Profile

  2. Ryan Biddulph says:

    Focus on selling content to boost sales. Sounds good to me Claudia ;)

    Being social means bringing value to the table. Teach people the benefits of your offering. Teach people how to, or why to, in regards to your product or service.

    Once you stop preaching and start teaching the real social media magic happens. Each successful SM marketer knows value is the best sales tool in your arsenal. Bring value to the table through helpful content, become valuable in the eyes of your target audience.

    Thanks for sharing Claudia!

    Ryan
    Ryan Biddulph recently posted…Cash Gifting Tip: 1 Fear to KillMy Profile

  3. Thanks for sharing all the tips!
    Akshat Bhanchawat recently posted…How to View Large Size Pic of Locked Profile’s on FacebookMy Profile

  4. Prince Molak says:

    Claudia, social media is a good source of traffic that should not be under estimated by any blogger.
    Prince Molak recently posted…How To Advertise On facebook For FreeMy Profile

  5. Hi,

    This is a good post and I agree with you. Social network is not a shop and don’t try to sell your products here. However it is the best medium to improve your brand awareness and interact with your customers.
    Suresh Khanal recently posted…5 Ways to create values for your blogMy Profile

  6. Pawan says:

    Hey Shameem,

    Excellent tips to boost sales through social media. My personal observation says is that you need to market these products after personally reviewing them. Higher it sounds like personal review, higher will be the chances of boosting sales.

  7. Lazy Vu says:

    Thank for your share tips. I like it.
    Lazy Vu recently posted…AK Elite Software Review – How to Make A Fortune On Amazon KindleMy Profile

  8. Amrish says:

    Social media is best way to promote you blog post . But to do that you need knowledge to use it to get success . I am agree withe you that social media is not a platform of selling products . By using social media you get your brand promoting

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