With the upsurge of technology and internet in the current times, virtual connections and online marketing has taken the front seat in almost all industries today, and the law industry is certainly no exception to the rule. Lawyers today have adopted various marketing strategies to showcase their expertise and highlight their skills and experience in the legal world. Twitter, a social networking site which was launched in 2006 by far makes one of the best platforms for the lawyers in the social media world.
Diversify Your Connections
When you stay active on twitter there is a wide possibility for you a s a lawyer to make and expand your network with other prominent personalities in your field. You could also stock up on your clientele by either following them or marketing your profile in such an effective manner that they follow you. Know the superior professionals of your industry and try and connect with them. Tweeting about the current affairs or trends and then encouraging a discussion through tweets with them is extremely helpful.
Pump Up Your Marketing Strategies
Now, if you have a separate law firm or whether you are working for a prestigious law firm, a thought out and formulated marketing strategy is what you would require to promote your business and career as a lawyer. Being judicious and try to market yourself by posting interesting write ups on your blog with links mentioned in the tweet, if you have got covered anywhere in the media, twitter is a useful platform to share the news and experience. The hard core content and these kinds of updates would go a long way in increasing your popularity.
Increase Your Credibility
You could bold and strengthen your credibility o Twitter by always being the right source for any sort of information related to the law industry. Tweet about the latest happenings in the industry or voice out your opinion on any recent quotes delivered by an official or may a decision which was recently taken. Let your followers know that they always going to get true and authentic information all the time from your profile.
Showcase Your Industry Knowledge
Whether it is the description of your skills, or sharing of the trials and cases which you have handled successfully, or let’s just say what according to you should be amended in the legal industry, you could tweet it all. Retweet to any responses you get and be especially careful an alert in case of any queries directed to you. This would create any scope for discussion, and usually such kinds of activities on a social media platform are the one which gets promoted largely.
Be Ahead Of Your Competitors
Twitter is a social networking site which is endowed with the brilliant function of customizable Trending Topic. If you use and exploit this function appropriately in the favor of your business it could help you stay ahead of your competitors and also keep you updated on the latest trends of the law industry. The public opinions and news information would help you now a great deal about what’s going on in the industry and would also pave way for new business developments.
Know & Highlight The Latest Trends
Your law firm or your image a s a lawyer would get a great degree of boost your twitter profile regularly sends out tweets about the recent and old trends, not only in the law industry but about the upcoming trends in the finance world, a bank policy which you do not agree with or may be as basic as the petrol prices reaching their best heights. If you could give write ups on how these areas could be affect the law business, it would be an icing on the cake and would project you as a well informed and intelligent lawyer.
Maintain Your Reputation Effectively
Sometimes you do have to toot your own horn in career related matters if you have a desire to get noticed and build a solid and impressive reputation. Therefore, twitter could utilized thoroughly to enhance your portfolio. Be very active to post videos and pictures which give out the message about how competent you are and what is your life all about as a lawyer. Any big meetings with important personalities must be posted immediately on twitter and always be welcoming towards all the comments that come your way. Also, this does not mean that you have to put up with any non-sense that come your way. Just be polite yet firm with any of the comments which sound demeaning and which tend to threaten your reputation.
Billy Camryn is an Online Consultant for Carsoncity-dui-attorney.com. He likes blogging about Legal issues, Business law, SEO and Internet Marketing Tips.
I am Shameem Software engineer and part time blogger living in Tamil Nadu,India.If you enjoy reading this post subscribe my blog for more updates.