Article marketing campaigns can be a very effective way to drive free traffic to your website and improve your website’s ranking by the major search engines. In order for your article marketing campaign to be really effective you need to offer your online readers fresh and new content as much as possible. You also need to use appropriate keywords in the appropriate densities. This will ensure that the most amount of people will read your articles and see your website. There are some things you will want to avoid when creating your articles if you want to truly maximize the effect your strategy.
Don’t forget to read the article guidelines and rules for the directories that you want to submit your articles to
Many of the large article directory sites will have link requirements, minimum word length requirements and more rules that they want you to follow. Being familiar with these guidelines will help you to get more of your articles onto the directory sites. This will also help you create better and more informative articles that will attract more readers. You also want to create articles that are within the directories rules and standards, as this will ensure that more of your articles make into the directories and therefore onto search engines.
Don’t neglect your author’s resource box
The author’s resource box is a way to inform your readers about you, your company and to offer more interesting information. This helps you to present yourself and your company as an expert in your field. This will encourage more people to visit your site over and over again. Too many article marketers attempt to place overt adverting within the resource box. Too much advertising will discourage readers from trusting you. You can add advertising to your author’s resource box, but don’t go too crazy with it.
Don’t skimp on your article’s length but don’t make your articles too long either
A good article for an article marketing campaign is around 500 words, but this length also should depend on the article directory you are attempting to submit it to. Some people will write up a short 100 word article and expect readers to learn something interesting from it. If the article is too short it will skimp on useful material and will not be helpful to the reader. This will cause them to avoid your article and the links contained within it. Odds are the reader will simply move on to another, longer article. On the other hand, don’t make your articles 2000 or more words long, as this will often be simply too much for the average article reader to want to read. Pay attention to the desired length required by the directories and follow these guidelines.
Don’t overdo it with the keywords
Keywords will help search engine crawlers to locate and rank your article on its search engine results pages (SERPs), but these algorithms are designed to penalize ‘keyword stuffing’. If you place too many keywords in the article or keywords that are not relevant to your topic, then you will be labelled as a ‘keyword stuffer’ and your article and your website will not be highly ranked.
Don’t copy and paste your website’s copy and then submit it as an article
If you are going to submit something to an article directory, make sure it is well written article, not just content taken directly from your website. This is because the search engine crawlers will label this content as ‘duplicate’ and will not rank such content on their SERPs. Always keep your article materials fresh and up to date so that it will be highly ranked by search engines.
A properly managed article marketing campaign can really help you increase traffic to your website and increase your SERP ranking, but only if you are able to produce high quality content with proper and relevant keywords.