Search engine optimization refers to a process for getting your website to appear at the top list whenever a searcher types in keywords that are related to your industry. Search engine optimization is what every individual or every big company that is trying to get their website selling on the internet should be attending to and should be worried of.
Most people never bother looking at those pages that are listed at the bottom. They just either click on the firs top ten websites or go to another search engine. This is where optimizing websites was basically derived from. Thus, the better ranked your page is, the better are the chances of getting massive traffic and the better are the chances of getting better income from your website.
There are just too many websites that are bound to appear on search engines and it is very difficult to get the top spot. To give you a better chance of being ranked at the top, here are some of the best tips.
Find the best keywords:
It would be a waste of time to use keywords on your website that are not even searched for. Choose a short and easy to learn URL composed of primary keywords. Target only few yet major keywords on the title page. Also, it would be good if you separate the keywords with hyphens in the URL so that the domain name also becomes an exception.
Discover what your competitors are doing:
Search engines analyze incoming links to your website as part of their ranking criteria. It will give you advantage if you know how many incoming links your competitors have.
Write very linkable and sharable content:
Write something that a little bit out of the ordinary and, at the same time, something that would be meaningful and useful to your visitors. That way, you have better hopes of earning and sustaining higher ranking.
Title your links:
Title every link on your page. This will help browsers and surfers know where you are directing them and it will also help search engines figure their relevance for the pages.
Every site, no matter how big or small, needs a site map. These links, also known as navigation bars, should be linked to every page of your website.
Add a blog to your website:
Use the same domain name for your blog and make it sub-directory or sub-domain and fully integrated into your main site.
Use title and ALT attributes:
The title attribute is a direct method of telling the search engines and the user more information about where a link will take them. Also, this method makes your website accessible to the visually-impaired as it can be navigated using a special browser that reads title and ALT attributes. The ALT attribute is specifically for describing an image to the search engine and to the visually-impaired.
Use checklists and validators:
To validate the accuracy of your website’s source code, you should also validate your search engine optimization, HTML, CCS, and insure that you have no broken links or images.
Optimize your title and meta tags:
If you wish for most search engines to store and list your titles and meta tags in the search results, they should be different on every page of your website.
Social linking (through facebook, twitter, LinkedIn, etc.) can end up making your website get noticed.