A lot of us are involved in businesses in which we are constantly on the hunt for new and better ways to attract more customers and increase our leads. Improving the volume of leads from your website means that you?re also increasing your sales and profit.
Here are some top tricks through which you can improve the volume of leads being generated from your website:
1. Have a hands-on approach on your regular leads.
Majority of the companies out there are spending a great deal of time, money and effort to attract huge numbers of audiences and turn them into new leads. However, there are some business owners who do not invest sufficient efforts to follow-up their leads diligently in a consistent manner. Each day that you allow your leads to go unattended will greatly reduce your chances of attracting more lead possibilities.
2. Include a call-to-action on the important pages of your website.
If you’re running a product-focused business, it is important that you have a call-to-action on all the important pages of your website. For instance, you can include it on the landing page, home page, product page or blog. Take the time to decide what would be the appropriate places to put in a call-to-action on your website. Every webpage that has a call-to-action makes a huge difference in the rate at which you?re converting your visitors into leads. Another important thing to keep in mind is the positioning of the call-to-action. According to site analytics, call-to-actions that are placed below-the-fold are usually less likely to be viewed. This can have an adverse effect on your lead counts.
3. Focus on the dream clients or best buyers?.
If you take a closer look at the financial statements of your website, you will likely find that your business is running on the 80/20 rule. This means that only 20% of your customers are actually giving you 80% of profitability and business. These customers are your ?dream clients? or ?best buyers?. Focus more on these clients because they are the easiest means through which you can increase your business and volume of leads.
4. Incorporate lead generating systems into your website.
The fastest way to improve the volume of your leads is by making use of some effective lead generating systems. For example, the ?direct mail? strategy is a highly effective lead generation system, which helps businesses increase both their revenues and leads drastically. In other words, you can also refer to this system as the ?email marketing? strategy.
5. Focus on advertising more.
According to most business performance analytics and studies, it is seen that around 50% of purchases are motivated by effective advertisements. This is a great tactic to increase your lead generation. In addition, it is also a great way to build strong recognition for your business in the market.
Richard has been working as ecommerce consultant for over 3 years specialising in maxmimising the ROI of Magento ecommerce sites. Richard loves sharing his experience online through blogs and articles.