Ways to Market your Business in Twitter

The Social media has already been a new way to market your business. One of the most popular social networking sites is Twitter. Indeed, it can be a great marketing tool. So, in order for your online business to stay always on top among the many competitors, you have to be very familiar with the modern way of effective marketing strategies. In fact, a new term has emerged which is “Twitter Marketing”. Nowadays, it is one of the most effective techniques available for online marketers.

With Twitter, you are given the chance to establish a stronger relationship to your customers or audience. Plus, you will also have a more convenient time and way to promote your products and services. You can also have an estimate on your potential audience by the number of followers you have.

So, think about this, you are only given 140 characters to say something awesome about your business. It’s a make or break situation. How will you do that? How will you know whether the statements you tweeted are effective for the marketing of your site?

twitter marketing tips

Here are the 5 simple ways to effectively market your business in Twitter.

1. Create and complete your account.

  • You have to think about your blog domain. Your account name should coincide with it so that your customers or audience will have an easy time remembering it.
  • Remember to put a link that leads to your blog in your profile.
  • Indicate your location so that your followers will know your eligibility and that you’re real.
  • Find the best photo or logo related to your business.
  • This is very important; you must put brief yet very concise information about your blog/business under your Twitter account.

2.Gather your followers.

With the billions of user who are signed in to Twitter, you can actually find a great deal of audiences to follow you. The easiest way to find them is through the following areas:

  • Your own website
  • Your email contacts
  • Your business cards
  • Your Facebook account and other social networking sites

Grab every opportunity wherein you can share your Twitter account. This widens your scope and influence. You can put your Twitter domain in other networking sites and also in your own business website. Moreover, to more widen your scope, you must also follow other people who usually visit the same blogs and forums you do. You can actually find users who ask questions relevant to your products and follow them in Twitter. This way, your target audience is widened.

3. Know what you should tweet

You don’t have to tweet everything. In fact, you have to be very careful when it comes to tweeting. Make sure to tweet catchy and interesting news about your company like launching of new products, sales and discounts. Do not post irrelevant topics which are not consistent with your line of products and services. Use Twitter as a venue to announce deals and you can even give away prizes through contests. This way, your Twitter account will be very interactive.

One way is giving prizes for a follower who retweets your tweet first among others. This can stir the interest of many and most followers will be looking forward for other promotions. Setting up a light mood for your Twitter through games will get your customers hooked up and will be regular visitors of your account and consequently your site.

You can also use the Twitpic feature to post images of new products.

4.Put some links to your site.

You can actually put links after every tweet leading to your site. But always remember not to make it too crowded, for it might be considered as a spam. This time, do this moderately and not regularly.

For example if you are tweeting about a new product, you can put a link leading to your site so that they can see and read more about it. That way, you are already adding traffic to your site as well as promoting other products as well.

5.See it as an opportunity to build strong relationships.

You have to see to it that you establish rapport with your customers. Remember that long lasting relationships are needed in business. How to do this? It’s easy; you can make your Twitter account more personalized. It’s not all about sales; you can actually give important information or news in relation to your business. For example, if you are selling health products, you can give health advices and news through your tweets wherein the customers can interact, ask question and retweet your posts.

You must always be available to reply to questions tweets by your customers. This way, people can see that you are always willing to help them even in social media.

See, internet marketing is indeed very easy as long as you make sure that you are always client-centered. Using Twitter may be overwhelming, but if you follow these 5 simple steps, Twitter marketing would be a breeze for you!


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