Search engine marketing has become a popular topic over the last few years, and many people still have no idea what it means.Search engine marketing, otherwise known as SEM, is a tactic that involves marketing your business through online efforts, such as search engine optimization (SEO) or pay-per-click (PPC) advertising.
Do I need to use SEM?
In today’s world, having an online presence is extremely important. Consumers are turning to the Internet for information on products and services and to help them find the best prices. If your business has an online presence, then using SEM is a great idea to help boost traffic to your site, but there is no golden rule that says it’s a tactic you need to employ.
What is the purpose of SEM?
SEM is another marketing tactic that can help drive traffic to your site or landing page. You can implement the use of SEO to help your site climb the rankings of the search engines, or you can take out some PPC advertising and use those to generate traffic as users click through. When your business earns more traffic to your website, you are expanding the reach of your business while also receiving the opportunity to turn these visitors into customers.
How much does SEM cost?
This answer depends on the tactics you employ as well as your goals and overall size of your website. If you want to implement SEO, your price will determine on how many pages of your site you want to optimize, what types of keywords you want to use and whether or not you’ll be outsourcing this effort to a third party. If you want to use PPC, you can either set your own monthly budget, or you can opt to pay a specified price per click. The amount you would pay monthly would then be determined by the traffic you receive. If you don’t earn a great deal of click throughs, then your monthly expense would be small. But if you get a lot of click throughs, you could end up having a hefty fee.
Does SEM need to be outsourced?
No. Implementing SEM into your marketing strategy can be done in house if you prefer, but it’s best to make sure you have a knowledgeable individual on staff to perform this task, as they’ll be able to make the best decisions.
You do always have the option of outsourcing your SEM to a third party company. These companies tend to be extremely experienced and can easily take the burden of implementing a new strategy off your mind.
Can I measure the results?
Of course. If you’re outsourcing your SEM, you will probably receive reports directly from the company you’re using, but you also have the option of looking at the results on your own. By using Google Analytics, you can easily see just how effective your SEM campaign is. You can also use this information to help determine if you need to make changes to your current efforts.
As long as search engines remain popular, so will the use of SEM. Using this marketing tactic does have its benefits, but implementing it into your strategy is completely up to you.